Glossary

Marketing & Video Terms

A quick reference for key concepts in video marketing, EdTech, and the creator economy.

Metrics

Churn Rate

The percentage of customers who stop using your product during a given time period.

Try: Churn Calculator

LTV (Lifetime Value)

The total revenue you can expect from a single customer throughout their relationship with your business.

Try: Churn Calculator

CTR (Click-Through Rate)

The percentage of people who click on your thumbnail or link after seeing it.

Try: Thumbnail Previewer

Video Editing

B-Roll

Supplemental footage that adds context and visual interest to your main video content.

Try: Moodboard Generator

Video Marketing

Video Hook

The opening seconds of a video designed to grab attention and stop viewers from scrolling.

Try: Viral Hook Generator

Put Knowledge into Action

Try our free tools to apply these concepts to your own content.

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